Emma Veiga-Malta is a professional artist & designer with 18 years experience making life and business more beautiful. Life is too short for ugly!
Emma uses her creative skills to transform people’s businesses., homes and lives in the shape of custom backdrops, media wall, fabrics, illustrations, paintings and logos.
She designs for small business, private residential, retail and hospitality clients throughout Australia, Europe and USA. Her work has been featured in Vogue Living, House & Garden, Smart Company, Dynamic Business, Interiors Addict, Shop and The Sunday Times.
She graduated in London with a BA(hons) in Fashion & Textile Design, worked in fashion PR & publishing before moving to Switzerland in 1998 to set up a small art and design studio. Developing her business with 2 small children in a French speaking country taught her mental resilience, perseverance when giving up would have been easier and how to find the best use of her creative skills.
In 2010, she moved with her family to Sydney Australia where she opened a bricks and mortar shop selling her art, fabric and chair designs. Moving into the online space in 2012 gave her a rude awakening – it really wasn’t a case of ‘Build it and they will come.’
Identifying her core creative skills, and using a blend of traditional business coaching, journalling and mindset exercises, Emma successfully pivoted her business into the niches she occupies today.
At this years event Emma will be talking about how to niche your creative skills into a business context. She will also be sharing her business journey from exhibiting artist with a newborn to her experiences in Silicon Valley after winning a Shark Tank style pitch contest.
What is Emma talking about at #artfulbizcon2016?
Keynote – How To Niche Your Creative Skills In a Business Context
You have skills that, in theory, you can apply to lots of business scenarios. You know you could help so many people with your creative skills.
But in fact, by offering everything to everybody, we serve nobody. We all know this, but what does that actually mean and how do you apply that to your own business?
Or maybe you feel confused at how on earth your creative skill could possibly be of use? You love what you do but you’re not sure how to make money from it.
- Discover how to identify your No 1 creative skill and how to niche that into a product or service that is useful and valuable to others.
- Think outside of the box to create a new product or service.
- Learn how I did this in my own business.
Workshop – Design & Create Your Business Mood Board
This hands-on workshop will help you delve into the visual message you want your business to convey.
- How do you want people to FEEL about your product or service?
- How do you see your business in terms of colour, words and pictures?
- If you could create a moodboard that reflected your brand values, your mission and the feel of your business, what would it look like?
- Imagine all you had to define you and your business was a moodboard, what would you put on there?
- What are your brand values, your mission and feel of your business?
This fun exercise will help you understand your business better. And it will set the visual foundations for every part of your business; from your website, to your social media posts, to your videos and newsletters.
You will come away with a mood-board that you can show your web developer, your graphics person and your team. And crucially, it is for you to be inspired by the true vibe of your business.
A picture paints a thousand words, and this workshop will help you articulate them!
What to bring – your laptop if you want to do this on Canva (there is free wifi).
If you prefer old skool cutting and glueing, I will provide the materials.