About Artful Business Events

& the people behind the brand



The Artful Business Community is a thriving network of creative entrepreneurs,  makers, coaches, writers, speakers, designers, healers, service providers, wellness entrepreneurs and artists.

If you are in business doing work that lights you up, if you want to create financial abundance while having a positive impact on the world and if you want to build an a sustainable business for the long run – all while being totally YOU and making your own rules, then this is the place for you.

Connecting with this community you will find support, grow your networks and make real friends with like-minded, fierce and fabulous business owners who like you, are ready to create and build and grow their thriving business.



We host business events with a difference. Our mission is to help you create, build and maintain your artful business in a creative and authentic way through education, networks and support.

Our bi-annual business conference is our corner-stone event and is packed with practical and meaningful development skills, inspirational stories and action steps you can apply to your business. This is where you will find the tools you need to grow your business using strategies that align with your values and your vision.

Our retreats offer a more intimate experience, spending 3 days with a group of no more than 20 women, diving into learning and strategy but also getting lots of feedback on your business and taking actions while you are immersed in the experience.

Join our mailing list to find more about all our upcoming events.



A thriving community since 2012, Artful Business Events started as an idea an a desire to connect with other values-driven business owner who wanted to share their passion with the world, but who were also serious about building a profitable and successful business.

Our founder Elle Roberts took a chance, emails a bunch of people who she found inspiring and who had wisdom to share. Of the 10 people she emailed with this random idea 9 said “Heck Yes!”

The first #ArtfulBizCon was hosted in Brisbane and saw 40 people travel from all over Australia to learn, connect and invest in their business and themselves.

Having grown in size – Artful is and always will be about community and connection. Our conference is capped at 120 attendees to ensure the high-level of value you receive and the quality of your event experience.

Meet Our Founder – Elle Roberts

I am a multi-passionate creative, business coach, dreamer, writer, speaker.

I love working with clients to help them with their business planning, social media, marketing, goal setting and personal branding in order to ensure they build the best version their business so they can be successful doing what they love most.

I have a passion for all things handmade so love it when I get to work with crafty and creative clients most of all. I am outgoing and confident, I talk too much and if you start me on the topic of “small business” it is hard to shut me up. I am all about living life in a creative, inspired way and have the most amount of fun along the way.

In the Artful Business Community you can be YOU!

See what everyone’s talking about and join our FREE, online community space.

Our Facebook Group is a place where you can connect with like-minded, creative entrepreneurs, business owners and dreamers so together we can learn, grow, seek advice, share success and remember you are not alone in this!

We are looking for aligned businesses to partner with for our upcoming events

If you are interested in sponsorship opportunities please GET IN TOUCH